The linking of the website owners for the outbound links varies a lot. Some of them freely use the outbound links thinking that it actually boosts the value of the site and increase the chances of getting increasing visitors. Now in case you have not remembered, an outbound link is a url that you have on your site that points to another website.

In today’s Google page rank gripped Internet world, everyone is completely focusing on getting in bound links to your site. However, there are ways to use outbound link that will not result in a leakage of page rank. By using links that contain JavaScript, Google will not recognize your links. This may be consider black hat SEO to some search engines, so be careful how your use this method.

All the SEO specialists stand on a common platform saying that the use of the outbound links to the relevant site actually helps your site to achieve well with the search engines. Even I do personally believe that search engines like Yahoo and Google have their own mechanism and factors to decide the page rank and the popularity of the site, and outbound links is also one of the factors they consider.

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