Keyword Effectiveness Index is the ratio between number of searches for a keyword and number of search results for that keyword.

For example the number of searches for a keyword is 7320 per month and Google displays 921,786 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 7320 divided by 921,786. In this particular scenario, the KEI 0.01.

1. Domain Name
Include your keyword in your Domain Name. It's the main basic step for SEO at the intial stage. Pick domain name that includes your most important keyword or search term in your URL if possible.

2. Title Tag
Title Tags are the very important factors in On-Page seo. We should keep the right keywords in the Title Tags. Because these are the good indicators for search engines that what our page is all about.

3. Description Tag
Description tag is the most important paragraph on any page. It gives a summary about the particular page. So it should be good and clear.

4. Keyword Research
Choose right keywords for your site and concentrate only on those keywords. But if you choose few keywords then you have to perform keyword research extensively on these keywords to figure out which keyword is most crucial. Since there is no point to optimize your website on a keyword that no one is penetrating for. So you have to do an extensive research to choose the keywords.

5. Anchor Text
We have to check that the keywords are included in clickable link text on our site. Whenever we are linking to internal pages or other pages of our site, we have to make sure that our keywords should be included in the clickable portions of the links.

6. Site Map
Site map helps users to find what they are looking for on the site by providing an outline summary of all of our pages as well helps search engine robots to land on the interior pages. After you construct your site map page, be sure to place a link to it from your home page and the other important pages of your website, because getting all of your webpages indexed is very important. So we have to ensure that all of your pages are visited by search engine robots.

In older days Search engines gave importance to the Keyword and the Description meta-tags, because they help to determine a web page’s relevancy related to a search query. There was a time when a “smart” use of meta-tags could make the dissimilarity between a good and a poor positioning in the search engines’ listings. The mistreatment of meta-tags was the main reason for which search engines do not rely on them so profoundly any more. Now a days almost all major search engines mostly don't rely on the Meta tags for displaying search results. However Still Meta tags have their own importance.

Websites are designed to be inspected by many dissimilar people and it is important that designers agree for different needs. A website navigation system must permit easy and instinctive navigation between the dissimilar sections of a site. Few of the key features of the website navigation system are provided below:

* The user is always aware of which page he is viewing. Users can always get puzzled about which page they are screening so it is important that you supply visual clues indicating the current page. The navigation entry for the current page could be coloured differently or greyed out.

* Good navigation system gives the users the complete range of pages they can screen. It may be essential to group pages into groups in larger websites.

* Make use of the "visited" anchor tag simulated class to evidently indicate to the user which pages he has visited. In few cases a breadcrumb trail is supplied so that the user is conscious of which pages he has already visited.

Most of the internet marketers believe that search engines gives weighting to keywords in domain name, search engines should not use keywords in domain name as a positive ranking factor. It is advisable to use your keyword phrase in domain name if your website content is completely reflects in your domain name.

   Points to remember while choosing a domain name:
   1. Memory friendly: Choose the name that can be remembered by user.
   2. Conversation friendly: Select the name that can be easy to use while conversation.

DMOZ will not give any guarantee that once you submit your site it will be reviewed within a specific amount of time. Basically DMOZ is the best web directory, Google believes 100% on DMOZ, the major responsibility of DMOZ is to give trusted information to the search engines. Approval of your website in DMOZ directory depends upon the category relevancy of your website, as per the guidelines. The webmaster will check whether your submission is as per guidelines and places your website in the relevant category.

A sitemap of a website is related to the table of contents of a book. Sitemaps are significant because it guides website visitors to the picky part of the website they have a point of interest in. With sitemaps they would save time following links and get right to the point.

Sitemaps is an important place where search engines look at if somebody is searching for a particular keyword or phrase. If you have a site map, you have high chances be searched.

Sitemap is a map of a website presenting the web pages and how web pages are linked / related. Sitemaps are offered so that site visitors can simply navigate your site.

The sitemap doesn't need to comprise of all your web pages but should contain all of the site arrangements and should fit on a single page..

Sitemaps have been there since the advent of the Web and used mainly as a way to list all the pages on a particular website.
Nowadays, sitemaps have other uses such as organizing web content by topic, showing the search engines the pages you have created and developing a linking configuration that accentuates specific areas of your website over others.
Sitemap is fundamental to a website. People hunt the web a lot for something. If your website has the information that these particular visitors are looking for, and your sitemap reports it, then you shall have a new customer looking at your items. Not only that, they shall also see some other things up there for sale that they might be attracted in as well.
You want to know how a sitemap can be created? And, thinking of how to get that sitemap onto Google, Yahoo! and MSN?
Creating a SiteMap can be done both Manually and Automatically..

Manually...

A sitemap is simply listing of all the web pages (usually by title) and the links on them. Even though a sitemap can just be a simple list of page the arrangement is usually like an index in a book e.g.
Theme
---->Category-name
---------->Article-name
It is easy to create a sitemap manually by using a nested list as shown below:
<ul>
<li>Main Theme
<ul>
<li>Subtheme
<ul>
<li><a href="page1.htm">Page 1 title</a>
<li><a href="page2.htm">Page 2 title</a>
<li><a href="page2.htm">Page 2 title</a>
</ul>

</ul>

</ul>
Here is what the above code would look like:
•  Main Theme
•  Subtheme
•  Page 1 title
•  Page 2 title
•  Page 2 title
Sitemaps, especially manually created ones, can be hard to maintain as they require to be updated each time the website content changes. 

Sitemap Generators
Sitemap generators are used to create sitemaps. There are many sitemap creators available, both free and paid, offline and online use, and automatic or manual. Using a site map generator helps creating a sitemap easier than manually created ones.

Likno's AllWebMenus
AllWebMenus allows you to create site maps in HTML format, making your websites search engine friendly! You can choose among ready-made templates for the look of your site map and of course you can edit the produced HTML file with your favourite authoring tool to give it your own look and feel.
The best news is that this element is FREE and no acquisition of AllWebMenus is required!

SearchBliss Site Map Generator
Create a site map instantly and make your site surfer friendly and easier to navigate. You can also purchase your own with NO links back to SearchBliss and boost your website "stickiness" by offering this as a free resource to your own visitors!

HIGHLIGHTS
Remember to create two sitemaps; one for your visitors and the other for the search engines. Keep the HTML version trouble-free and organize the information as briefly as possible. For the XML version use a sitemap generator to modernize the work then submit it to Google, Yahoo! and MSN so that they get efficient as soon as you refresh your website with fresh content.

Google Trust Rank is an additional Google algorithm similar to Page Rank. As the name itself suggests that, if a website has elevated "Trust Rank" then Google does trust the information and reliability of this website contents and services.

To be called as best search engine in the world, Google wants to offer the quality and related data on all searches and Trust Rank is one of the important filter/factor for your website to have a high index rate.
Google also checks similar fondness about your website and gives your site a "Trust Rank". To get a high trust rank you can do the following alterations to your website:
You need to have a domain name old enough to be reputable. If your domain name is reasonably new, then make sure you register your domain name for 10 years. This confirms Google that you are willing to stay in the market for the next 10 years.

It is important for your clients visiting your website as well as Google to trust your website. If you let them know how to contact your company easily, then they will trust your goods and services more. You need to communicate the contact information and the physical mailing address.

It is always excellent to keep your visitors informed about their rights and privacy policy for the trust factor. You have to uphold a privacy policy on your website.

If you are trying to sell / trade products or goods on your website it is essential to have a secured internet connection. This also shows that you are cautious about your client’s security.

Other way to increase the trust rank of your site is attaining one way links from the trustworthy sites. If you get a one way link from a site with a high trust rank, then your site's trust rank will go higher too.

The Google sandbox is a coming up period that Google grants your website before you can start ranking in the SERP’s. This generally takes place if your website is trying to rank for an unusual competitive keyword such as “sports” or “video games”.

The sandbox result is a theory that when newly created websites are positioned in sandbox rather than in the index of Google until such time is believed appropriate before a ranking can originate. This means that the freshly created websites will not rank for extremely competitive keywords until a definite period of time around 9 months. It is not that all the sites go into sandbox. There are many of the websites that escape from sandbox and get into Google index within a week. It depends only on the keyword targeted and the quality of content and inbound links.

A Robots.txt file is a special text file that is always located in your Web server's root directory. This file holds restrictions for Web Spiders, telling them where they have authorization to search. It should be prominent that Web Robots are not essential to respect Robots.txt files, but most well-written Web Spiders go after the rules that you define.

Open a file called robots.txt in any of the text editors. Note that the name must be completely in lower case, even if any of the Web pages owned by you are hosted on a Windows Web server. You will have to save this file to the root of your Web server.
For example:
http://webdesign.about.com/robots.txt
1) Generally Robot.txt files are presented as
User-agent: robot
Disallow: files or directories
2) You can utilize wildcards to indicate all robots, or all robots of a certain type. For example:
To specify all robots:
User-agent: *
To specify all robots that start with the letter A:
User-agent: A*
3) The disallow lines can specify files or directories:
Don't allow robots to view any files on the site:
Disallow: /
Don't allow robots to view the index.html file
Disallow: /index.html
4) If you depart the Disallow blank, that means that all files can be recovered, for example, you might want the Googlebot to see everything on your site:
User-agent: Googlebot
Disallow:
5.If you do not allow a directory, then all files below it will be disqualified as well.
Disallow: /norobots/
6) You can also use multiple Disallows for one User-agent, to deny access to multiple areas:
User-agent: *
Disallow: /cgi-bin/
Disallow: /images/
7) You can now incorporate comments in your robots.txt file, by putting a pound-sign (#) at the front of the line to be commented:
# Allow Googlebot anywhere
User-agent: Googlebot
Disallow:
8) Robots generally follow the rules in order. For example, if you set googlebot purposely in one of your first commands, it will then ignore a dictate lower down that is set to a wildcard.
# Allow Googlebot anywhere
User-agent: Googlebot
Disallow:
# Allow no other bots on the site
User-agent: *
Disallow: /
Tips:
1) Find robot User-agent names in your Web log
2) Always follow the capitalization of the agent names and the file and directories. If you disallow /IMAGES the robots will spider your /images folder
3) Put your most specific directives first and your more inclusive ones (with wildcards) last

Google Analytics is a free service presented by Google that generates exhaustive statistics about the visitors to a website. Its major highlight is that a webmaster can also optimize AdWords advertisement and marketing campaigns during the use of Google analytics analysis of where the visitors have came from, how long they stayed on the website and their geographical position.

Users can identify and track conversions, or goals. Goals may comprise of sales, lead generation, screening specific page, or downloading a particular file. By accessing this tool, marketers can conclude on which ads are performing, and which are not, as well as find unpredicted sources of quality visitors.

Google Analytics demonstrates you how people found your site, how they investigated it, and how you can improve their visitor experience. Boost your website return on investment, boost conversions, and make more money on the web.

With over 80 reports, your free Google Analytics account will track visitors who come through your website, and will keep track of the presentation of your marketing campaigns - whether they're AdWords campaigns, email campaigns, or any other advertising program. With this information, you will identify which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process.