Reasons Why Organic SEO is the Life-Blood of Your Internet Business
Organic search engine optimization is a process whereby a website gains more prominence in the eyes of search engines via the targeting of specific keywords. This is the main reason why sites end up on Google’s coveted first page and some sites do not even get indexed at all. This can happen even if the 2 sites are selling the same product or providing the same service.
Organic SEO is free and requires only time and effort. Paid advertising like Google Ad words and other pay-per-click programs may save you some time and stress. But they cost money and their results are only temporary. This is because your ads simply stop running when you stop making payments.
On the other hand, the effects of search engine optimization are there for the long haul. Optimizing keywords for search engines is the life-blood of any online business. According to Forrester Research over 80% of Internet users find what they are looking for by typing keywords into search engines.
In addition, Statistical Research slates that searching the Internet for information is the 2nd most popular online activity after reading or sending emails. The same report further asserts that consumers are 5 times more likely to make a buying decision after seeing a search engine listing rather than click on a banner advertisement.
Search engines drive laser-targeted traffic. A person who finds your site because of the keywords that he types into a search bar is more likely to be actively looking for what you already provide. You cannot find a better form of precise or accurate marketing. This is why organic SEO is important and crucial to the success of any business on the World Wide Web.
There are at least 100 websites indexed by major search engines every second. Most of these search engines index billions of pages a day. Surely, there must be a way to rank these sites and separate the “wheat from the chaff”. Search engines provide high ranking results for online users via keyword optimization. If there was no emphasis placed on the optimization of keywords, sourcing valuable information from the web would be an absolute nightmare.
There are SEO steps that you can take to ensure that your website does not struggle with the search engines. It starts from the very beginning when you are planning on putting a website together. It involves the title you choose for the site, the web design, the web links, URL and even the web content. It is imperative that you optimize your site from the onset so as to catch the attention of the crawlers and spiders that index sites quickly.
Some people think great search results are all about how many backlinks you can generate back to your site. This is only the truth in part. Organic SEO provided by an Organic SEO Company plays a more dominate role if you want to get your sites highly ranked and keep them in the good books of the search engines. Foremost e-commerce sites from all over the world receive more than 70% of their visitors from search referrals. Search engine optimization is the best way to ensure ROI for any business looking to succeed online.
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